1. Market Size & Growth Projections
The global snus market is projected to grow from 27.7Bin2023∗∗to∗∗400B by 2030, driven by health-conscious consumers and regulatory shifts in key regions.
Table 1: Market Segmentation by Product & Region (2023 vs. 2030)
| Category | 2023 Share | 2030 Forecast | Key Drivers |
|---|---|---|---|
| Nicotine Pouches | 43% | 90%+ | Flavor diversity, FDA approvals (e.g., ZYN’s MRTP status) |
| Traditional Snus | 57% | <10% | Declining EU sales (banned outside Sweden) |
| North America | 75% | 65% | Youth adoption (33% Gen Z users) |
| Asia-Pacific | 1.2% | 15% | Gray market imports (20% annual growth) |
2. Consumer Behavior Insights
- Health Prioritization: 72% of ex-smokers cite “95% reduced carcinogen exposure” as the primary motivator.
- Flavor Preferences: Mint (45%), tropical fruit (28%), and coffee (18%) dominate sales in the U.S. and EU.
- Gender Demographics: Male users account for 65%, but female adoption surged by 40% post-2024 due to discreet packaging innovations.
3. Regional Regulatory Impact
- U.S. FDA: MRTP approvals increased by 120% since 2023, with menthol restrictions tightening after 25% youth usage reports.
- EU: Norway’s 18% smuggled snus market pressures policymakers to reconsider bans.